Strategy Blueprint

Social Media Strategy

$249 (one-time payment)

Stop guessing what to post, where to focus, or what’s actually worth your time. Strategy Blueprint gives you a clear, practical social media strategy built around your business, audience, and goals.

I’ll analyze your current social presence, audience, and competitors to uncover what’s working, what needs attention, and where your biggest opportunities are. You’ll walk away with clear content direction, messaging, and a 30-day action plan you can put into practice.

Get My Strategy Blueprint
Strategy blueprint

What’s Included with Your Strategy Blueprint

I will develop a custom social media strategy for your business, including an audit.

01

Social Media Audit
Receive an expert review of your social media profile, highlighting what’s working, where opportunities exist, and the improvements that will have the biggest impact.

02

Personalized Strategy
Get a tailored social media strategy built around your business goals, including platform recommendations, positioning, content direction, and measurable KPIs to guide your efforts.

03

Audience & Competitor Insights
Understand who you’re trying to reach with a detailed ideal customer profile, along with competitor analysis that uncovers opportunities to differentiate your brand and content.

04

Content Direction & Content Calendar
Receive recommended content pillars, key brand messages, content direction, and a 30-day content calendar to help you create content that connects with your audience and supports your goals.

05

Website & Conversion Review
We’ll review your website and the links connected to your social profiles to identify opportunities to improve the customer journey and turn more social media visitors into customers.

06

30-Day Action Plan & Support
Leave with a practical 30-day action plan that prioritizes what to do next, plus 14 days of email support if you have questions while implementing your strategy.

Important Information

This is a one-time digital service. I do not make changes directly to your social media accounts. No refunds. Your social media accounts must be public. Current turnaround time is approximately 5 to 10 business days.

Strategy Blueprint is available for Instagram, TikTok, Facebook, X, Pinterest, and LinkedIn.

Get My Strategy Blueprint

Secure checkout powered by Stripe · One-time payment · No subscription

Here’s How It Works

A simple process designed to get you from scattered ideas to a clear, actionable social media plan.

Purchase & Tell Me About Your Business

Purchase your Strategy Blueprint, then complete a detailed onboarding questionnaire so I can understand your business, goals, audience, challenges, and current social media presence.

I Dig Into the Strategy

I review your social media, research your audience and competitors, and build a custom strategy based on what will actually make sense for your business and goals.

Get Your Blueprint

Within 5–10 business days from receiving all the details from you, you’ll receive your complete Strategy Blueprint and 30-day content calendar, ready to put into action. You’ll also have 14 days of email support for any follow-up questions.

Who This Is For

This service is ideal for businesses that want a clearer, more effective approach to social media, including:

  • Business owners who are putting time into social media but aren’t sure they’re focusing on the right things.
  • Businesses that want to increase engagement, reach, and generate more leads.
  • Brands that feel their social media lacks direction or consistency.
  • Companies launching a new product, service, or brand that need a solid strategy from the start.
  • Businesses that want to understand what their competitors are doing and identify opportunities to stand out.
  • Marketing teams looking for fresh, unbiased recommendations.
  • Businesses that want a practical, data-driven strategy they can implement themselves or hand over to their marketing team.
Get My Strategy Blueprint

Frequently asked questions

Yes. Strategy Blueprint is designed for business owners who want a clear strategy but prefer to handle their own content creation. I handle the research and strategic direction, and you get a practical plan you can put into action yourself.

Yes. Your Strategy Blueprint includes a 30-day content calendar with content ideas mapped around your recommended content pillars and strategy, so you have a clear starting point for what to post.

If you want a creative direction and branded Canva templates, Plan, Brand, Post is the better fit.

That’s completely fine. In fact, having existing content gives me more to work with. I’ll look at what you’re currently doing, identify what’s working and what could be improved, and use those insights to shape your strategy going forward.

You’ll receive a clear 30-day action plan to help you start putting your strategy into practice, along with 14 days of email support for questions. From there, you can implement everything yourself or continue with one of my content services if you’d like more hands-on help.

If you want help turning your strategy into consistent content, you can continue with Plan, Brand, Post for monthly content planning and branded templates, or Month, Made if you’d also like your graphics and videos created and edited for you.

Yes. If you decide you want more support, you can move into Plan, Brand, Post or Month, Made, depending on how much of the content process you want handled for you. Full social media management is also available to existing clients by request if you’d prefer to hand over the entire process.