Consider your company’s website as a digital shop that presents a product or service to your audience for the first time. You should pay additional attention to how you portray your brand identity on every page since this initial impression produces a lasting impact.
Despite the fact that there may be dozens of websites selling comparable services or products your branding may help you stand out from the competition and give your business a more unique feel.
Depending on your goals, there are a number of ways to make sure that your branding comes through on your website.
The following suggestions will help you brand your website and differentiate it from the competition.
1. Have a Clear Goal for Your Brand’s Website
Understanding why you’re creating a website is the first step in creating a brand that has the most effect at first look. Websites are developed for a variety of reasons.
Setting clear goals for your website will help you decide how to best communicate with potential customers.
Start by responding to some of these queries:
- What is the purpose of this website?
- What is your objective?
- What do you provide in terms of value?
- What attributes set you apart from your rivals?
Although they may not cover all characteristics and elements, these questions can help you clarify your beliefs and establish a strategy for approaching your branding.
2. Invest in a Quality Logo for Your Brand
Among the first things your website visitors see is your logo. A crucial component of your brand identity is your logo. It’s a great idea to have a logo and slogan for websites so that visitors can quickly understand what the site is all about. Investing in a quality logo design is worthwhile.
You can utilize an online logo builder if you can’t afford to hire a professional designer, which can cost several hundred dollars.
3. Pay Attention to Your Website’s Colors
Numerous studies show that viewers’ emotions and actions may be influenced by color.
Consider your brand’s beliefs and identity before choosing colors at random. Put this into simple emotional terms (such “energetic,” “optimistic,” “serious,” etc.).
Consider these feelings while you look for colors that represent your beliefs. This will provide your branding a subtle approach to influence readers’ mindsets in the manner you want them to when they visit your website. When used properly, the ideal color combination may assist you in establishing uniqueness and communicating the value of your website.
4. Select a Font Style
The main typeface you select to use will impact the readability and personality of your website, which is another sometimes ignored aspect of branding. Your primary fonts (including header and body fonts) will be viewed by the majority of people who visit your website, while you may have other, secondary typefaces for various situations or purposes.
5. Decide on What Style Images to Use
What kinds of photographs will be on your website? Will you prefer artsy photography, for instance, or more casual everyday photos? Will they be stock photos or illustrations? Make sure it is consistent with your goal for the brand because your photographs and images will communicate in their own language.
6. Determine If You’ll Be Using Graphic Elements
Think about the visual components you’ll use on your website. Apertures, patterns, and other decorative images that provide a design flare can be some of these. Most businesses end up creating a full library of elements to use over a period of years, but you don’t need to do all that, you can just focus on what you need right now.
7. Keep Your Style Consistent
It’s crucial to be consistent and on-message once your goals and the foundation of your brand have been defined.
Cohesion is the outcome of putting a lot of effort into developing a unified voice, visual aesthetic, and even a reliable content structure.
Work on creating a style guide based on your early branding efforts, including everything from the terminology you use in your articles to how visual information is displayed on your website.
This will enhance familiarity and help you establish a distinctive style that people will immediately recognize.
8. Consider Your Website’s Layout
Similar tendencies can be observed among website visitors who browse content. You may emphasize some facets of your brand identity more clearly by knowing where the “hot zones” of vision and readability are.
According to studies, consumers read webpages from left to right, paying particular attention to the top-left corner.
Place key branding components like your logo and slogan in prominent locations to promote quick brand awareness.
9. Ensure Your Content Strategy is Cohesive
Long-form content is replacing traditional advertisements as the preferred method of customer acquisition nowadays. Additionally, to keep visitors engaged, your website has to offer new and interesting material.
However, just providing random information could hurt your viewership.
Spend time developing a content strategy, selecting an appropriate subject that appeals to both your audience and brand identity at once.
When readers visit your website, they will receive value from this, and it will support your branding. It will also assist you in attracting new readers from other parts of the web.
Conclusion
When you have completed these steps, putting together your website is a lot easier. Refer to your style guide when in doubt to keep everything consistent. Putting together a style guide takes a bit of your time but it will pay itself back. If you hire a web designer you can simply just hand them your style guide to give them an idea of the branding and elements involved.
