The practice of improving your website to enhance the completion of a certain activity is known as conversion rate optimization or CRO. Most of the time, but not always, the intended action is an actual sale.
Desired activities can be signing up for a demo, downloading a file from your website, experimenting with a new tool, or subscribing to your newsletter. If it helps you build your business, it’s a conversion and it can be improved.
The best thing about these conversion rate optimization ideas is that they apply regardless of the conversion technique you want to use.
1. Make Forms Simple to Complete
With a 68 percent average form abandonment rate, the majority of users won’t complete your form.
Numerous functions of website forms include lead magnet acquisition, product/service inquiry, and newsletter subscription.
Remember: You may expect better conversion rates as the simpler the form is to complete.
A normal form comprises five fields on average, according to Hubspot data, and forms that are A/B tested have conversion rates that are roughly 10% higher.
In my opinion, simplicity is preferable
Here are some tips for making your forms simple to fill out:
- Ask as few questions as possible
- Clarify form names
- Utilize correct HTML formatting
- Use appropriate placeholder text (e.g. “Your website URL”).
- Have a clear and simple submission button
2. Boost Your CTAs
CTAs are easy targets for conversion optimization. The click-through rate for calls to action is only 4.23 percent on average, but several things may influence how well your CTA converts.
For instance, conversion rates might increase by more than three times if your CTAs are more personalized.
CTAs should be tested often to see what is effective and what needs to be improved. How rapidly consumer preferences may shift will surprise you!
Test these CTA components first:
- Text
- Colors
- Placement
- Button size
- Shape
Think about experimenting with other CTAs as well. According to research by Vye Agency, CTA kinds convert as follows:
The average CTR for button CTAs is 5.31 percent, whereas the average CTR for text CTAs is 2.06 percent.
Consistency is important when it comes to branding. However, it may be worthwhile to experiment with CTAs that use colors other than those in your branding palette. Your color scheme’s hues can blend in too well with the rest of your website, making it simple for users to miss them.
3. Increase Social Proof
Consumers are reading social proof more than ever. In fact, 77% of consumers claim to usually or always check internet reviews before making a purchase.
You should take advantage of consumer loyalty wherever possible. Why? It increases both marketing and brand exposure for free. Reviews can even increase sales.
Businesses with more reviews overall than average bring in 54% more money annually.
A quick and effective approach to utilizing user-generated material for your brand is through social proof. Positive comments and ratings, original social media postings about your company shared by clients and influencers, and user-generated material like photos, and more may all be examples of this.
More social proof on your website demonstrates to other users that other people believe in you, which is a plus.
Try these to increase social proof:
- Send a reminder email requesting reviews.
- Run a social media contest with a branded hashtag.
- Ship physical products with a card that has a custom hashtag on it.
4. Include Live Chat or Chat Bots
Wouldn’t you want to quickly receive the answer to a question? This is how chatbots are designed to work. No matter how excellent your customer service is, call queues can occasionally get lengthy.
Chatbot satisfaction is 87.58 percent on average. They may also lower the price of customer service. According to one analysis, chatbots would cut company expenditures for customer support by $8 billion by 2022.
Through the use of these technologies, your company may instantly interact with consumers, increasing the likelihood that they will buy your service or product. Here are some strategies for utilizing chatbots:
- Respond to FAQs
- Qualify leads
- Recommend complementary goods
- Troubleshoot typical problems
- Share details about new items
- Grow your email database
Finding the best chatbot might be difficult with so many alternatives available. To focus your search, I advise concentrating on native channel integrations.
Consider Tawk.to, which is easy to set up and free.
5. Use Targeted Lead Magnets
A free resource such as an eBook or guide is offered as a lead magnet in return for user information. Although there are many other materials kinds to employ, PDFs and videos are the most popular lead magnets.
Lead magnets, according to 50% of marketers, boost conversion rates.
Your lead magnets are more likely to be successful if they are more specifically focused. Being imaginative with your targeting is crucial.
You may even think about developing some additional interactive lead magnets, such as quizzes or calculators. The typical quiz has a lead capture rate of 31.6 percent, according to LeadQuizzes.
Your product or service will determine how you should approach your magnet. Targeting leads based on location, for instance, can make sense if you provide services to a certain region. Other websites could target leads depending on their industry or how they arrived at the site.
Here are some other methods of targeting:
- Type of content
- Whether they’ve already purchased
- Industry
- Consumer profile
- Location
- Time on page
- Event (for example, a pop-up for an upcoming event)
Whatever lead magnet you choose to develop, make sure it accurately reflects your target audience. Make sure the offer is beneficial to both your desired audience and your business because the purpose of lead magnets is to gather user data.
6. Use Pop-Ups Cautiously
Pop-ups are ideal for CRO since they have an average conversion rate of 11.09 percent.
Because pop-ups can be both immensely annoying and helpful (for you and your customers), I have a love/hate relationship with them. Pop-ups, however, may be a powerful conversion tool if used properly
Your pop-ups must, first and foremost, adhere to general UX guidelines. Fast load time, obvious exit choices, and device-appropriate size are a few of them.
There have to be restrictions on how frequently people view the pop-up. For instance, a user shouldn’t be subjected to a flood of pop-up ads after ignoring it once.
Keep your messaging brief and require as little effort as possible for increasing conversions.
A/B testing may be used to observe how people respond to various pop-up alternatives. This is crucial for increasing conversion rates all around.
7. Include Site Search on Your Website
If a search bar is there, up to 30% of users will utilize it. Unfortunately, only about 84 percent of businesses have their on-site search optimized to fulfill consumer needs.
This indicates that if your website doesn’t currently have a site search feature, you should think about implementing one.
User experience is the key benefit of site search. However, information from search results might give you useful information about user behavior by outlining their particular search terms.
You may use this information to customize your content to those demands or expand your website’s content to cover any gaps.
Based on the search phrases they enter, you might even be able to distinguish between consumers at different stages of the funnel. Your ability to focus on your customers’ most frequent concerns and pain points will enable you to better cater the website experience to their requirements.
WordPress users may use a widget to add a site search. Site search is very simple to incorporate with Wix and Squarespace as well.
Conclusion
Here you have a great checklist of things to improve on your website to better your conversion rates. Take the next step and put it into action. If you want to add a chatbot, lead magnets, forms, or popups on your WordPress site but don’t want to do it yourself not to worry, I’m here to help. Contact me and tell me what you need done and let’s get your site optimized to the max!
