Content for core pages

Content Ideas for the 5 Core Pages of your Website

Do you plan to create a website but are unsure about where to begin with the content? It’s not just you. If you add creating site content to your to-do list, you can find yourself gazing at a blank screen with a flashing cursor that is pleading for words that you can’t seem to come up with.

We’ll go through the fundamentals you need for a five-page site in this practical guide, so your fingers will be humming over the keyboard in no time.

What are The 5 Core Website Pages?

To convey the story of your company, you don’t need an English degree or a long history as a freelance writer. Your website will be well on its way to being a legitimate one if you only include these five pages for online content creation.

  1. Home
  2. About us
  3. Products and services
  4. Testimonials
  5. Contact us

Prepared to begin typing? Good. First, carefully review each of these pages to determine what to include.

1. Homepage

You should provide the key information visitors need to know on your home page before deciding whether to do business with you. So who are you? What do/sell you? Why should I trust you? How can I reach you?

Begin by carrying out the following:

  • Introduce your company in one phrase (tagline).
  • Summarize your company’s strengths in a few simple phrases.

As you begin to design your home page, you’ll find that this knowledge is helpful.

Make sure the information on your home page introduces you, what you do, and how you can assist. Visitors start to move down your conversion funnel as a result of this.

As you write the material for your home page, keep in mind:

  • Avoid giving too many specifics. Use scannable, brief blurbs to entice people to lengthier pages that include more information.
  • List critical information first. Put all of the most crucial details towards the top of the homepage because users normally don’t browse very far down the page.
  • Describe how you can help. By clarifying what you do and how you can benefit your audience, you can grab their attention immediately.
  • Describe your distinctive value propositions. Indicate right away how you distinguish yourself from your rivals.
  • Add calls for action. Create calls to action that strategically guide people through your website toward your final goal.


After writing everything down, it’s time to discuss calls to action (CTAs). What is the one thing most crucial that you want site visitors to complete before they leave? Tell them exactly what you desire them to do in a clear, succinct manner.

To get the juices going, consider these examples:

  • Call for a quote
  • Book an appointment
  • View our demo
  • Register for a class
  • Donate now
  • Email us for a free estimate

Any business that wants to urge its visitors to take some sort of action should have a CTA on its homepage.

Primary Contact Information

Include a major method of contact for clients on your home page; a phone number is a common choice. You may provide all the ways to reach your company on your “Contact Us” page.

Products and Services Section

On the main page, include a brief bulleted list or a few images of your products and services, and then include a link to the whole product/services page to view more. Outline categories of services and products.

Just give a brief overview of everything you offer here so visitors know they’ve come to the correct place.

Signup Form

What data must be gathered (email addresses, names, phone numbers, etc.)? More people will sign up for your service if you request less information.

Give a brief explanation of the benefits of signing up and include this in your signup form. For instance, “Sign up for amazing offers and VIP access to events.” Remember to check that your signup forms are compatible with the latest modifications made to improve consumer privacy online (GDPR).


Link to the testimonial pages from the homepage and post one or two customer quotes or reviews.

2. About Us

You have the opportunity to explain more about your brand, what you do, and why you do it on your About page. Share a story that answers to the following questions:

  • Who is this website for?
  • What can site visitors do?
  • Why is this website unique compared to similar websites?
  • Why did you launch this business?
  • Was there a particular incident or time that made you want to publish your concept online?

One of the most popular pages on your website is probably your About page. So, if you need to launch quickly, get something up. Then go back and spend time perfecting your About page when you have more time.

3. Products and Services

You probably opened an e-commerce website because of your goods and/or services. After all, in order for your business to succeed, you must sell products.

List the broad categories of goods and services you provide on this page before providing a more detailed description. Don’t forget to emphasize the benefits of your products and services, not simply list their features.

Use this webpage as a venue to present and advertise your offers:

  • Information: general information on the service or product
  • Assurance: the benefits that the product or service will provide for customers.
  • Inspirational language: that urges potential customers to take the next step in working with you.

Make a thorough list of all your products and be sure to emphasize how each one helps your potential customer with a problem or provides a solution. Consider including the following (based on your industry) to further entice them to buy:

  • Images of products
  • Payment methods and pricing
  • Refund policies, warranties, and guarantees
  • Shipping choices and delivery schedules

Feature high-resolution, high-quality photographs of your products from various viewpoints to prevent visitors from leaving your website.

4. Testimonial/Review Page

Before choosing to do business with you, consumers must come to trust your brand. By building a page with client testimonials or reviews, you may increase that trust.

Real reviews and testimonials are genuine opinions of other people’s experiences with your company. This is a way to connect with readers in ways that sales text cannot.

Contact Us

An excellent Contact page that is simple to discover is essential. It is essentially your greatest salesperson, after all. A visitor may access your Contact page at any time and learn important details about your company there, such as your location and contact information, so it’s crucial to make it stand out.

You should think of the following to add to your contact page:

  • Phone number
  • Open-and-close times
  • Location, directions, and a map
  • Business email that is consistent with your domain

You might wish to create contact “categories” depending on your business. For instance:

Product Returns – send to P.O. Box
Billing Questions – email us at
Customer Service – call (800) 123-1234

Put the most essential way for clients to get in touch with you on each page of your website. Above all, make it stand out on your homepage.

Extra: Starter Blog Posts

As in addition to these 5 pages, it helps to have some material ready to go if you decide to add a blog to your website so that you don’t end up with a blank blog page. Having a blog is a great way to do content marketing. When you write posts think about the problems and questions your customers might be facing and address those topics in your posts.

Here are some blog content types:

  • How to tutorials
  • Why to posts (Why it’s worth investing in X)
  • Listicles
  • Case studies
  • Interviews

Write The Content Yourself or Hire a Writer

If you lack the time or desire to produce your own website content, think about hiring a freelance writer to assist you in producing fantastic website content. Include suggestions and plans for content generation for each page if you work with a writer, along with links to additional resources. You should choose a writer who is aware of the value of CTAs and on-site SEO.


You can see that wordsmithing isn’t all that terrifying if you divide online content production into these five main pages: Home, About Us, Products and Services, Testimonials, and Contact Us. You’ll be on your way to producing compelling content if you just keep your audience at the forefront of your thoughts.

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